Guide to Build Free Backlinks

 As far as building free backlinks is concerned, going digital has never been this easy these days. Website builders, content management systems (CMS) and social media platforms alike have made it easier for businesses to reach people within and outside their borders. But with millions of businesses online, it's a challenge to be seen (and heard). Simply publishing a blog post and adding a few keywords will not work.

Search Engine Optimization (SEO) has evolved a lot over the years, and now there are many factors that affect your ranking. Keywords are not the core of SEO. In fact, relying only on them is suicidal. Optimizing your site requires more than just quality, keyword-driven content. Links also play an important role in the world of customization. Therefore, it is imperative to invest in having a solid link building strategy.

What are backlinks?

In its simplest form, a backlink occurs when a page contains a hyperlink that takes readers to another external webpage. It is also known as incoming link or inbound link. The website containing the link is called the referring domain, and the site receiving the traffic is called the target page. When search engines like Google crawl or evaluate a website, they analyze the site's content, structure, and the quality of your backlink profile. Your backlinks will help the search engines to index your content based on relevance.

Think of Backlinks as votes. The more sites linking to you, the more votes you have. And the more votes you get, the higher the chance you get ranked high on search engine result pages (SERPs). That's why it's important to build your links strategically. Technically, you'd want to generate backlinks from authority sites (basically, a website that has earned the trust of its readers and experts). The good news is that creating backlinks can come at no cost.

how to make free backlink

The question most website owners ask themselves is: How do you create free backlinks? Here are ways to build backlinks for free.

1. Internal Backlinks

Backlinks play an important role in the way search engines interact with your website. Search engine crawlers use your backlink profile to update their page and understand how your website/content is relevant to other websites. Internal backlinks, on the other hand, are imperative to retain your website visitors and provide great user experience and easy navigation. Basically, internal linking is creating a link from your website to another page of your website.

With internal links, your visitors are more likely to stay on your website rather than write another query that sends them to your competitors' websites. One of the most common ways to do this is to create in-depth articles that can be linked to other posts containing technical terms. You want your readers to understand the jargon, and adding just a short definition at first isn't the best move. Instead, you'll want to take them to another page that explains the term in detail.

To do this, be sure to use the technical term as the anchor text which will then contain the internal link. This way, your readers can easily navigate your website and read relevant articles without leaving your website. However, be careful not to overload your pages with internal links. While there is no documented limit on the number of internal links you can add, the rule of thumb is to add 2 to 5 internal links per post.

2. Guest posting

You can never go wrong with guest posting. Perhaps, this is one of the most common ways to build your backlink profile. Guest posting is the act of writing content for another website. The strategy is to create quality, engaging and compelling articles that are relevant to or within your industry. This strategy is important and probably beneficial to your business - for a number of reasons. When you share your insights and expertise on other companies' websites, you are establishing yourself as an authority figure within the industry.

It allows you to build relationships with other thought leaders and expose your brand to an entirely new demographic. After all, guest posting is very different from ghostwriting, whereas you don't get any credit. Guest posting also benefits both parties; i.e. the company/website you write content for, and you. Basically, you are helping other website generate more views and build their resources, as well as attracting traffic to your website.

The really great thing about guest posting is that you are not only generating links to improve your index ranking, but it also allows you to put your brand new readers out there. In addition, when you guest post, especially in authority sites, you are also building your reputation online at large. But be careful, guest posting can damage your brand if done incorrectly.

It is mandatory to write guest posts only for websites with reputable background. You don't want to write for blogs with spammy content or websites with very little traffic or authority. Getting started with guest posting is pretty straightforward. On platforms like Twitter or Google+, simply type your niche or a relevant industry keyword + guest post (alternatively, write for us).

3. Forum and Blog Comments

We all took to the internet to ask questions. And most of the time, we find ourselves blog posts looking for the information we're looking for. Still, sometimes readers need something else that published posts fail to deliver. This is where commenting on the blog begins. View and follow industry related blogs. Most bloggers invite their readers to ask questions or write their stories, opinions and insights in the comments section.

The author usually answers the questions individually and most of them try to answer each and every comment. However, there are times when other readers have the best answers. And here you come. If you notice that some information is not included in the blog post, you can make a suggestive comment with that information. Or, if you see an unanswered question, take the opportunity to answer.

If the question calls for a lengthy answer, it's best to provide a summary and end it with a link to your own published article or website. Commenting on forums can also go a long way. Like blog commenting, forums are a great place to build your backlink profile. Find forums in your area, join them, and create an account with a solid profile.

Yahoo Answers and Quora are some examples of places where you can answer questions. They are a great place to share your insights and provide useful solutions to people seeking information. When possible, add a link to your website or blog post that readers can easily view if they want to know what more you can offer.

4. article information

Infographics have been one of the favorites when it comes to SEO. Not only do they create a powerful piece of content, but they are also very good at grabbing the attention of readers. They are eye-catching, very aesthetically pleasing and highly informative. Infographics make it easy to deliver bite-sized, digestible complex data. And what we love most about infographics is how easily it can generate online shares.

Most people think that the cost of creating infographics is too much, but it doesn't have to be. True, hiring a graphics designer to bring your infographics to life can be expensive. However, you can do it yourself, as long as you have the ideas and quality resources in mind. Tools like Canva and Visme.co allow you to create and design infographics at no cost. Most of the time, textual content is more valuable than design.

Then, you can share your infographics on your social media profiles. Or better yet, rearrange it as some other content, such as a blog post or video. Visual.ly, Pinterest, and DailyInfoGraphic.com are also some websites with which you can share your infographics. When marketed correctly, your infographics can generate hundreds of backlinks.

5. Rearrange Your Content

We all know that creating content takes a lot of work. But what if you could create one piece of content and generate four, maybe, five backlinks out of it? It's possible when you reuse your content. how do you do it? Here's an example of how you can implement it:

• First, write high quality blog posts that attract backlinks and traffic. Add lots of external links and internal links too
• Then, create a relevant piece of content based on the first article you wrote. It will be posted on another platform. For example, you can create a 3-5 minute YouTube video where you pose questions and present the main idea. Or, create an infographic version of the blog post and publish it on Pinterest.
• This is followed by creating social media updates that point to reused content (Pinterest infographic or YouTube videos) and original articles.

By repeating this cycle, you can spread the same content and/or message over and over.

6. appreciation letter

Testimonials work effectively because they are not strong sales pitches. Rather, they come from unbiased voices – from real people who have actually enjoyed the products or services. When testimonials are displayed, they can help convert more prospects into paying customers. Companies love to display the testimonials they have received. They usually display testimonials on their landing pages.

Some even create a web page to display only positive reviews. If you have recently used a product or service, you can use it to build your backlink profile to your advantage. If the company asks for reviews (or if they have a testimonials page), spend some time writing a short, positive response to your experience using the service or product.

Most websites will include your email account or website with your name when they display your testimonials, just to prove that you are a real person. Be sure to reach out to them and let them know they can use your testimony on their website. And voila! This way you can use testimonials as part of your build linking strategy.

7. Lose Trick

The HARO trick (Help a Reporter Out) is a great strategy to generate backlinks on authority news sites. Basically, it is a service that connects journalists to a wide range of sources. And if you are registered as a source, you get an opportunity to get media coverage for your business. To get started, you'll need to sign up as a source (which can be done by visiting the HARO website). Once registered, you will receive three emails daily from Monday to Friday.